Dive Brief: HyDeal Los Angeles, a green hydrogen initiative launched in Los Angeles on Monday, aims to bring the cost of hydrogen fuel to $1.50/kg by 2028. At that price, electricity from hydrogen-fired turbines would run about $35/MWh, estimates the Green Hydrogen Coalition, which launched the cooperative initiative. In the project's first phase, set to take place over the next three months, the partners plan to identify potential industrial-scale applications for green hydrogen in the LA Basin and develop an infrastructure plan to connect them to hydrogen production and storage. "Our hypothesis is, in a strategically targeted location, if you can aggregate offtakers you can scale up faster," said Janice Lin, founder and president of the Green Hydrogen Coalition. "You can afford the infrastructure and reduce cost substantially."