Calling for Student Success at the Bell Building Harry Wyman | The Signal Almost every person in America has used a phone. Almost every person in Atlanta has used a phone. And for many years, it was made possible with this one building. Located at 25 Auburn Ave, right behind 25 Park Pl, the Bell Building is getting a $30 million renovation as it is being turned into a new headquarters for the National Institute for Student Success. Built in 1907, the historic building has been through additions and multiple uses before being abandoned in the 1980’s. The Bell Building was originally built as a telephone exchange building for the Southern Bell company which eventually became BellSouth.