Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative Natural household and personal care company is valued at about $1.32 billion Camp + King is Grove Collaborative's first-ever AOR. Grove Collaborative / Camp + King January 11, 2021 As Camp + King slogged its way to the finish line of 2020, a new opportunity popped up. The suitor was Grove Collaborative, a DTC natural household and personal care company based in the agency’s hometown of San Francisco—looking for an agency of record. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.