The Atlantic Valdary’s Theory of Enchantment elicits unusual openness, trust, and engagement from ideologically diverse observers. January 31, 2021 Valdary (CC-BY-SA 4.0) / The Atlantic Chloé Valdary is the founder of Theory of Enchantment, a diversity and resilience training company that the 27-year-old African American entrepreneur runs from Downtown Brooklyn. Its website lists clients including TikTok, WeWork, the Federal Aviation Administration, and Greenwich High School, and asks potential customers a loaded question: “Looking for an antiracism program that actually fights bigotry instead of spreading it?” The diversity, equity, and inclusion industry is booming as corporations, government agencies, high schools, colleges, and nonprofit organizations clamor for its services. Advocates insist that formal instruction in anti-racism yields more inclusive, equitable institutions. Skeptics object to what they characterize as coerced indoctrination in esoteric theories, or charge that prominent consultants like Robin DiAngelo, author of the best-selling