Share this article Share this article WINNIPEG, MB, April 5, 2021 /CNW/ - Canada Life today launched Canada Life My Term™ life insurance – a new customizable term product that allows customers to pick the exact term length they want, between five and 50 years, to suit their unique needs. Canada Life today launched Canada Life My Term™ life insurance – a new customizable term product that allows customers to pick the exact term length they want, between five and 50 years, to suit their unique needs. (CNW Group/Canada Life) "Gone are the days when customers have to pick a term product based on a pre-set time period," said Paul Orlander, Executive Vice-President, Individual Customer, Canada Life, noting plans can be assigned any length between five and 50 years, up to age 85. "With today's announcement, we are offering our customers exactly what they need to fit their unique life situation."