Cannes Lions 2021 awards Microsoft with Creative Marketer of the Year The tech giant will be honoured on Friday, June 25, during Cannes Lions Live, which runs from June 21-25, 2021 Delhi, May 12, 2021 Cannes Lions has announced that it will honour Microsoft as this yearâs Creative Marketer of the Year. The accolade is presented to an advertiser that has amassed a body of creative and Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions. Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 - Advertisement In 2019, Microsoft won 11 Lions, with McCann New Yorkâs âChanging the Gameâ for the Xbox Adaptive Controller winning five, including a Grand Prix in Brand Experience & Activation as well as a Titanium Lion. Other stand-out winners have included McCann New Yorkâs âMake Whatâs Nextâ campaign focused on STEM for International Womenâs Day, which in 2017 received a Glass Lion for campaigns addressing gender inequality; McCann Londonâs âSurvival Billboardâ for Xbox /Tomb Raider, awarded 17 times in 2016; âDELQAâ, an immersive installation created by Listen New York; Y&R Colombia Bogotá / Wunderman Colombia Bogotaâs âFIFA 14â for Xbox 360; and âXbox Design Lab Originals: The Fanchise Modelâ for Xbox Design Lab, which took seven Lions, including the Creative eCommerce Lion Grand Prix. Microsoft has collected Lions for a broad suite of products including Microsoft Cloud, Microsoft Kinect, Windows 7, Windows Vista, OneNote, MSN, Halo 3 Game and Xbox.