Carmelo Anthony, Asani Swann launch content outfit Creative 7 Carmelo Anthony, 10-time NBA All-Star and executive producer, and his longtime business partner Asani Swann are officially unveiling their multi-platform content outfit Creative 7. Anthony and Swann will develop and produce ... April 6, 2021 Carmelo Anthony, 10-time NBA All-Star and executive producer, and his longtime business partner Asani Swann are officially unveiling their multi-platform content outfit Creative 7. Anthony and Swann will develop and produce premium content spanning documentaries, scripted TV, feature films, animation, podcasts and more, with the goal to champion unheard narratives and voices. Creative 7 is already working on a robust slate of projects, including one with Emmy-winning documentary filmmaker Jonathan Hock and his production house Hock Films (