Celebrating National Breakfast Week: Showing how BPS students get fed during the pandemic Itâs the most important meal of the day for all of us, but for kidsâa good breakfast can go a long way. Making sure kids get that meal is what National School Breakfast Week (March 8-12) is all about. and last updated 2021-03-11 13:22:31-05 Itâs the most important meal of the day for all of us, but for kidsâa good breakfast can go a long way. Making sure kids get that meal is what National School Breakfast Week (March 8-12) is all about.