CFP expansion could increase annual revenue to $2 billion The proposed expansion would create 11 playoff games per season, up from three in the College Football Playoff Loading the player... A new College Football Playoff with triple the number of teams involved could bring in three times as much money to the conferences and schools that share the wealth. The television rights for a proposed 12-team playoff could be worth about $1.9 billion annually, according to projections from Navigate Research, which consults with professional sports leagues and college conferences. The Chicago-based company said ticket sales and sponsorship deals that currently account for about 15% of College Football Playoff revenue could push the total takeaway to more than $2 billion per year.