The IT channel is expected to increasingly adopt channel software innovations in 2021 as economic recovery continues, according to research firm Forrester. In the latest predictions from Forrester principal analyst Jay McBain, channel organisations will be met with disruption brought by the events of 2020, expecting changes not only in customer demand but also with vendors finding more ways to go direct. McBain listed ten predictions on customer behaviour, vendor trends, new ways to sell solutions direct from the vendor like marketplaces, channel software adoption, and where the MSP market is headed. The first prediction is that the channel will continue benefiting from the changing workplace dynamics as companies will now require new levels of service, support, infrastructure, security, compliance and continuity.