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Stay informed with the latest breaking news from Forrester on our comprehensive webpage. Get up-to-the-minute updates on local events, politics, business, entertainment, and more. Our dedicated team of journalists delivers timely and reliable news, ensuring you're always in the know. Discover firsthand accounts, expert analysis, and exclusive interviews, all in one convenient destination. Don't miss a beat — visit our webpage for real-time breaking news in Forrester and stay connected to the pulse of your community

Forrester: Brands Should Navigate Its Ad Strategy In The 2024 Election

With another costly and contentious election year upon us; brands face new and old challenges from AI and deepfakes, to rising ad rates and brand safety.

Paris , France-general- , France , Kate-meissner , Audrey-chee , Dylan-mulraney , Google , Instagram , Youtube , Disney , Microsoft , Pew-research

iTWire - Radware drives new revenue streams for managed security service providers

COMPANY NEWS: Radware, a leading provider of cyber security and application delivery solutions, today announced a new flexible business model for mana...

Haim-zelikovsky , David-humes , Forrester-research , Gartner , Aite-novarica-group , Quadrant-knowledge-solutions , Cloud-application-protection-services , Cloud-application-protection , Radware , Mssp , Ddos , Dns

iTWire - Absolute Software included in Security Services Edge Landscape Report by independent research firm

COMPANY NEWS: Absolute Software, a global leader in enterprise cyber resilience, today announced it’s been included as a notable SSE provider in the F...

Joe-savarese , Security-service-edge , Network-access , Solutions-landscape , Security-services-edge , Zero-trust , Absolute-software , Secure-web-gateway , Zero-trust-network-access , Forrester ,

Forrester Research Inc (FORR) Faces Headwinds: Contract Value and Revenue Dip in 2023

Despite Challenges, Company Makes Progress on Strategic Initiatives

Forrester-research-inc , Forrester-decisions , Research-inc , Forrester , Iluted-share , Orrester-decisions , Ontract-value , Zola , Et-income , Eorgef-colony ,

Body found in Santee creek near Mission Gorge Road

The firefighters worked to extricate the body safely out of the flowing water around 1:30 p.m., according to Santee Fire Chief Justin Matsushita.

Justin-matsushita , Santee-fire-department , Santee-tuesday , Forrester-creek , Mission-gorge-road , Carlton-hills-boulevard , Santee-fire-chief-justin , Chief-matsushita , Body , Creek , Forrester

Super Bowl 2024: Ratings, Rivalry, Love, And Advertising

In a bid to work out the state of Super Bowl commercials, we asked 328 US online adults in Forrester’s CommunityVoices Market Research Online Community (MROC) panel ab...

Mexico , Taylor-swift , Forrester-consumervoices , Christian-mccaffrey , Joe-greene , Olivia-culpo , Travis-kelce , Patrick-stewart , Cindy-crawford , Forrester-communityvoices-market-research-online-community , Super-bowl , Communityvoices-market-research-online-community

Why Building Trust Should Be #1 Focus Of B2B Marketers

New research from Forrester says the most important factor in whether companies will do business with you is "do they trust you?" Here are 7 levers to build that trust.

Ian-bruce , Asia-pacific , Ibm , Building-trust-should-be-1 , Forrester , Integrity ,

GenAI to be embraced in 2024, despite scepticism

Forrester research shows many people will unknowingly adopt generative artificial intelligence, as more companies add it to their apps and products.

Paris , France-general- , France , South-korea , South-korean , Google-bard , Audrey-chee , Elon-musk , Samsung , Linkedin , Paris-summer-olympics , Annual-global

The Imperative Of Customer Trust In 2024

Recent research from Qualtrics XM Institute paints a bleak picture of how much trust customers have in the brands they engage with.

Bruce-temkin , Matthias-goehler , Qualtrics-xm-institute , Head-of-qualtrics-xm-institute , Xm-institute , Experience-index , Us , Cx-quality , Customer-trust , Customer-experience , Forrester , Zendesk

iTWire - BillingPlatform Adds 700+ Enhancements and Capabilities To Its Market-Leading Revenue Lifecycle Management Platform

COMPANY NEWS:  New platform enhancements and product innovations help enterprises support new business models, grow revenue and scale global...

Canada , Australia , Constellation-research , Smart-services-digital-monetization-shortlist , Netsuite , Deloitte-technology-fast , Ventana-research , Leader-in-forrester-research , Exemplary-vendor-in-ventana-research , Forrester-research , Saas-recurring-billing-solutions