Cherry sales in China show slight improvements, but market remains tough January 28 , 2021 Chilean fruit unions have released a joint statement regarding the current situation that is affecting cherry marketing in China as well as paralyzing exports. The statement expresses how although the situation remains complex, there has been a slight improvement in the recovery of sales, however not for price levels. The press release comes amid reports that fruit packaging for imported cherries contained positive Covid-19 samples. Retail sales fell by 63 percent last week albeit there has not been any official confirmation of a positive detection by Chinese authorities. The Association of Fruit Exporters of Chile; the National Society of Agriculture; the Federation of Fruit Producers of Chile; and the Asoex Cherry Committee indicated that a campaign on social media is generating positive change in consumers’ perceptions.