11 March 2021, 7:14 am EST By Among the Chinese smartphone OEMs, it is becoming a growing trend to add the brand of a renowned camera maker to boost smartphone popularity. According to an article in Sam Mobile, this tactic only aims to fool possible buyers that the world's top experts built their smartphone's camera setup in the field. The article conludes that the camera-centric partnership between camera experts and Chinese OEMs exists only for hype-generating marketing strategies. (Photo : Alex Escu / Unsplash) OnePlus and Hasselblad The report sets OnePlus as one example. Mihai, the writer of the article, said that the brand,partnered with Hasselblad for the incoming OnePlus 9 series.