In the past, goods from the Association of Southeast Asian Nations member states endured a roundabout trip to reach China's landlocked western regions. The situation gradually began to change five years ago, when the new International Land-Sea Trade Corridor was launched, cutting the previous journey to less than 10 days. Deng Hongjiu, general manager of Chongqing Hongjiu Fruit Co was one of the beneficiaries of the change.