Subscribe CHPA outlines new trajectory for supplement industry in 2021 By John Troup, PhD, Vice President for Scientific Affairs and Dietary Supplements, Consumer Healthcare Products Association 14-Dec-2020 - Last updated on John Troup, PhD, Vice President for Scientific Affairs and Dietary Supplements, Consumer Healthcare Products Association, argues that 2020 was a historic year for the dietary supplement industry. Unprecedented demand and the market distortions caused by COVID-19 will create both opportunities and challenges in the year ahead. A significant, historic milestone for dietary supplements was in 1994, when the Dietary Supplement Health and Education Act (DSHEA) became law. It can also be argued that in 2020 the category reached a major crossroads as a result of a year of accelerated growth and aggressive product positioning. Against the backdrop of COVID-19 and accelerating consumer interest, DSHEA is facing a real pressure test and broader calls for modernization. Renewed support to protect and strengthen regulation of the category could contribute to a potential sea change to the dietary supplement marketplace, resulting in a new trajectory for industry.