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CHPA outlines new trajectory for supplement industry in 2021
By John Troup, PhD, Vice President for Scientific Affairs and Dietary Supplements, Consumer Healthcare Products Association
14-Dec-2020
- Last updated on
John Troup, PhD, Vice President for Scientific Affairs and Dietary Supplements, Consumer Healthcare Products Association, argues that 2020 was a historic year for the dietary supplement industry. Unprecedented demand and the market distortions caused by COVID-19 will create both opportunities and challenges in the year ahead.
A significant, historic milestone for dietary supplements was in 1994, when the Dietary Supplement Health and Education Act (DSHEA) became law. It can also be argued that in 2020 the category reached a major crossroads as a result of a year of accelerated growth and aggressive product positioning. Against the backdrop of COVID-19 and accelerating consumer interest ....

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