CMO's top 8 martech stories for the week - 13 May 2021 All the latest martech, customer and adtech news from Qlik, Dun & Bradstreet, Microsoft, Mapp, Demandbase, Zynga, Databook and Pecan.ai Microsoft Dynamics 365 Marketing debuts Microsoft Dynamics 365 Marketing, a new set of real-time customer journey orchestration features, has debuted aimed at boosting customer experiences. Features include event-based customer journeys, custom event triggers and SMS and push notifications, so organisations can design, predict and deliver content across channels in the moment of interaction, enabling hyper-personalised customer experiences. Integrations with Dynamics 365 apps make real-time customer journeys an end-to-end experience, while AI offers personalised customer experiences to turn insights into relevant action with AI-driven recommendations for content, channels, segmentation and analytics. The customer insights segment and profile integration allows organisations to build deep 1:1 personalisation through a unified, adaptable platform which can customise and connect with tools already in use and efficiently manage compliance requirements and accessibility guidelines.