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MarketInk: U-T Columnist Diane Bell, Who Took a Buyout, Honored by San Diego Press Club - Vimarsana News

MarketInk: U-T Columnist Diane Bell, Who Took a Buyout, Honored by San Diego Press Club

After 48 years at the San Diego Union-Tribune, including 28 as the page B-1 columnist, Diane Bell was faced with a “momentous decision" and took a buyout.

Mapp Cloud Enhances Its Magento Integration - Vimarsana News

Mapp Cloud Enhances Its Magento Integration

Mapp, the international provider of insight-led customer experiences today announced the enhanced integration for Mapp Cloud - Magento (Adobe Commerce).

Viewing A Friend's Snapchat Story - Vimarsana News

Viewing A Friend's Snapchat Story

If you want to view someone’s Snapchat Story, you’ll need to add them as a friend first. Once you’re friends with them, you can view their Story by opening the Snapchat app and tapping on their name in the list of friends on the left-hand side of the screen. Their Story will appear in a […]

GLD Group selects Mapp Cloud to tackle analytics, personalisation and customer engagement strategy - Vimarsana News

GLD Group selects Mapp Cloud to tackle analytics, personalisation and customer engagement strategy

Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by sports and fashion-industry specialists, GLD

Role of apps in data-driven hotel business optimization - Vimarsana News

Role of apps in data-driven hotel business optimization

Introduction Hotel operations involve numerous distinct processes that are not fully transparent without data analysis. Collecting and analyzing data about hotel operations brings much-needed transparency to these processes, which in turn reveals new opportunities to improve guest experiences and increase profits. Data is essential for telling hoteliers where they can cut costs, what products and services their hotel is lacking, and what can be changed in hotel operations to meet guest expectations while managing available staff efficiently. Industry experts reach the same conclusion: “Havin...