Role of apps in data-driven hotel business optimization
Introduction Hotel operations involve numerous distinct processes that are not fully transparent without data analysis. Collecting and analyzing data about hotel operations brings much-needed transparency to these processes, which in turn reveals new opportunities to improve guest experiences and increase profits. Data is essential for telling hoteliers where they can cut costs, what products and services their hotel is lacking, and what can be changed in hotel operations to meet guest expectations while managing available staff efficiently. Industry experts reach the same conclusion: “Havin...