V MAGAZINE Scroll for more Please try again. Coach Highlights Everyday Recognition In 'Coach It Forward' Spring 2021 Campaign Coach Highlights Everyday Recognition In 'Coach It Forward' Spring 2021 Campaign Featuring Coach family members including Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi and Kōki. Featuring Coach family members including Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi and Kōki. January 13, 2021 Launching today is Coach's new global ad campaign dubbed Coach It Forward. Introducing the brand's Spring 2021 collection, the project focuses on the power of positivity, collective action and the importance of everyday recognition for the people in our lives who help move our worlds forward.