Cocoa bomb concoctions give holiday sales a jolt for Mitchel

Cocoa bomb concoctions give holiday sales a jolt for Mitchell's Crazy About Cupcakes


Crazy About Cupcakes produced more than 6,000 cocoa bombs in November and December.
Written By: Nick Sabato
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Crazy About Cupcakes owner Robin Weins stands next to her cocoa bomb display on Tuesday in Mitchell. (Nick Sabato / Republic)
Robin Weins is always looking for the next idea to move the needle. But this Christmas was a little more urgent.
The Crazy About Cupcakes owner needed something to drive sales as the COVID-19 pandemic put a dent in revenue for a shop that has been on Main Street in Mitchell for nearly a decade. Foot traffic had been slow and only recently did Weins return tables for in-person dining after months of curbside and $5 in-town deliveries.

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