Coffee sustainability check: Q&A with Sjoerd Panhuysen of Coffee Barometer report by Mongabay.com on 1 April 2021 Coffee enjoys a reputation as a sustainable crop, but for many of the people who cultivate it, it’s a “poverty crop” that’s economically unviable, says Sjoerd Panhuysen, lead author of the annual Coffee Barometer report for Ethos Agriculture. Panhuysen says that while the coffee industry as a whole is booming, most of the profits are concentrated at the retail end of the chain, with exporters making less than a tenth of the revenue. Another inequity is that while women perform much of the production activities, men tend to benefit more from training in sustainable production practices, income and other benefits derived from coffee sales, he says.