Salt Lake City — Comcast RISE, a multi-year, multi-faceted initiative launched to help strengthen small businesses hard hit by COVID-19, is accepting applications through May 7. Black, Indigenous, and people of color (BIPOC)-owned, Utah small businesses are encouraged to apply for the chance to receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on their specific needs. The program has provided technology makeovers and marketing services to nearly 2,500 BIPOC-owned small businesses. Comcast RISE launched in 2020 to give BIPOC-owned, small businesses, from bakeries and barber shops to childcare centers and cleaning services, the tools needed to not just survive, but thrive. Local BIPOC-owned small businesses are encouraged to review the eligibility details and apply at: www.comcastrise.com/apply/.