| 17 March 2021 In proprietary survey findings from its Valassis line of business, marketing solutions company Vericast has discovered not only a surge in business related to the growth and influence of connected TV (CTV) but also that the growth has been particularly strong among younger viewers. Based on responses from 1,000 US adults in February 2021, the survey found that 70% were currently using streaming TV services with 74% of consumers aged 25-34 and 72% of consumers aged 35-44 responding that they added a streaming service over the last year. This compared with 55% overall. The survey findings also revealed that CTV was changing the advertising marketplace and presenting new opportunities for brands. Of the 64% of consumers aged 25-34 and 69% of consumers aged 35-44, products advertised on streaming TV were found to be more relevant than those advertised on traditional cable TV. As a result, almost half (46%) of all respondents indicated they were more inclined to research or purchase a product or service they saw on streaming TV than traditional TV. In the past year, more than a third of consumers have made a purchase based on a CTV ad.