Content debate piques local interest 14:31 | 10/03/2021 Ongoing haggles about shared news content could spark a global paradigm shift in content ownership, Le Toan As soon as the Australian administration and Facebook cleared a major hurdle in the ongoing dispute a fortnight ago, the Vietnamese Ministry of Information and Communications (MIC) and other relevant entities revealed that they are planning to build a similar code of regulations that requires cross-border social media platforms like Facebook and Google to spare a sizable portion of their profits from using the content of local news publishers. Previously, Australian lawmakers argued that social media companies like Facebook and Google should pay publishers for the news content that populates their sites. Now, Vietnamese lawmakers are looking to follow this approach.