Fri, Apr 16th 2021 3:38pm — Copia Institute Summary: While the social media/social networking space today is dominated by Facebook, it’s interesting to look at how Facebook’s predecessors dealt with content moderation challenges as well. One of the earliest social networks to reach mainstream recognition was Friendster, founded by Jonathan Abrams in 2002 and launched in early 2003, gaining millions of users who signed up to connect with friends. Originally built as a dating site, it expanded quickly beyond that. One of the first big content moderation questions that the site faced was whether or not to allow “fakesters.” As the site grew rapidly, one popular usage was to set up fake accounts -- these were accounts for completely made up fictional characters (e.g., Homer Simpson), concepts (e.g., Pure Evil), random objects (e.g., Giant Squid), or places (e.g., New Jersey). Researcher danah boyd catalogued the different types of fakesters and studied the phenomenon of fake accounts on the site.