Continental, Elektrobit Bring First In-vehicle Integration of Amazon’s Alexa Continental and Elektrobit (EB), announced a significant advancement in automotive embedded voice experiences: the first in-vehicle integration of Alexa Custom Assistant, a comprehensive solution that lets automakers access Alexa’s advanced AI to create their own branded, intelligent assistants. The collaboration brings together Continental’s automotive electronics and EB’s software expertise, integrating Alexa Custom Assistant into Continental’s Cockpit High Performance Computer with software and integration services provided by EB. The integration of Alexa Custom Assistant into a production vehicle is significant as automakers can now truly experience the solution as part of a fully integrated digital cockpit, giving them better insights into the solution‘s in-vehicle value proposition and enabling the discovery of novel use cases. The highly integrated hardware-software solution will put automakers on the fast-track to adding an industry-leading customized voice experience to their vehicles that will set them apart from competitors.