Cornell Lab: Shade-Grown Coffee Could Help Save Birds Cornell Lab of Ornithology News: ITHACA, NY —The message about the bird-conservation benefits of shade-grown coffee may not be getting through to the people most likely to respond—birdwatchers. A team of researchers from the Cornell Lab of Ornithology and Virginia Tech surveyed birdwatchers to learn if they drank shade-grown coffee and, if not, why not. Their findings were published today in the journal “One of the most significant constraints to purchasing bird-friendly coffee among those surveyed was a lack of awareness,” said Alicia Williams, lead author and former research assistant at the Cornell Lab and Virginia Tech. “I was surprised to see that only 9 percent of those surveyed purchased bird-friendly certified coffee and less than 40 percent were familiar with it.”