And most importantly: Lead with data. A group of nonprofits, led by the EdTech Evidence Exchange, recently collected and reviewed as many estimates of state, local and federal edtech spending as they could locate. The results were disturbing. Do we collectively spend $26 billion per year on education technology including content, licenses, devices, connectivity, training, professional development and support, or do we spend $41 billion? Nobody can say for sure. In addition, we know from companies such as LearnPlatform, which have unique insight into edtech usage in a small but growing subset of school districts, that a significant proportion of dollars currently spent on education technology are wasted. Many edtech products and programs are purchased with the best of intentions, then rarely — if ever — used.