After a year of isolation due to the pandemic, cow cuddling has taken off People head to farms and at the cost of $75 hour and spend several hours with cows Participants hug and leaning on them with the act of cuddling known to reduce stress by releasing oxytocin Cow cuddling is said to be 'incredibly soothing' because the cows are big and have a slower heartbeat There are cuddle farms in New York, Arizona and Hawaii with many booked months in advance