To embed, copy and paste the code into your website or blog: The California Privacy Rights Act (CPRA) will require businesses to update their privacy notices with additional disclosures and post website links that allow consumers to exercise their new rights under the CPRA. In this post, we provide an overview of the key transparency-related changes that businesses will need to consider as they prepare for the CPRA. Notice at Collection Like the CCPA, the CPRA requires that businesses provide consumers with certain information at or before the point of collecting personal information (Notice at Collection). However, the CPRA increases the amount of information that must be provided in that notice. In addition to the categories of personal information to be collected and the purposes for which the personal information is used, the CPRA will require that the Notice at Collection also include: