‘Scrunchie Shot,’ a discreet way to drink alcohol from a scrunchie, launched by University of Michigan students Updated Mar 12, 2021; Facebook Share ANN ARBOR, MI — What started as a class project between four friends at the University of Michigan has turned into a full-fledged business and TikTok viral sensation. Justine Abbo, Heather Gaynor, Catherine Loder and Alision Vogg created Scrunchie Shot to sneak their favorite drinks into sports venues, restaurants, concerts and anywhere else they wanted to go. What appears to be a scrunchie — a hair tie covered in fabric — is really a silicone tube that can be filled with a beverage.