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‘Scrunchie Shot,’ a discreet way to drink alcohol from a scrunchie, launched by University of Michigan students Updated Mar 12, 2021; Facebook Share ANN ARBOR, MI — What started as a class project between four friends at the University of Michigan has turned into a full-fledged business and TikTok viral sensation. Justine Abbo, Heather Gaynor, Catherine Loder and Alision Vogg created Scrunchie Shot to sneak their favorite drinks into sports venues, restaurants, concerts and anywhere else they wanted to go. What appears to be a scrunchie — a hair tie covered in fabric — is really ...

These four women all were in the same entrepreneurial course at the University of Michigan where this ingenious idea came to be. Scrunchies have had their well-deserved resurgence in popularity over the past few years. With that, there have also been plenty of "life hacks" and businesses making these classic accessories more than just something to wear on your wrist or hold up your hair! Well, these ladies have found a way to use scrunchies to make sure you are the life of the party with "Scrunchie Shots"! Get our free mobile app According to Click On Detroit's "All About Ann Arbor", Heather ...