Bacardi and The NAACP Are Backing the B.A.R. with Grants to Black-Owned Businesses in the Industry The focus is to support diversity in the beverage alcohol service, sales, and hospitality industry Published 02-24-21 Submitted by Bacardi Limited Coral Gables, Fla., February 24, 2021 /CSRwire/ – According to Nielsen, the Black community is significantly underrepresented in the ownership portion of the United States’ On-premise retail industry (bars and restaurants) at only seven (7) percent. Bacardi U.S.A. and the NAACP want to change that. The NAACP will be awarding Bacardi-sponsored grants to Black-owned businesses in the beverage alcohol service, sales, and hospitality industries as part of the Backing the B.A.R. (Black-Owned Accounts and Retailers) initiative, which has committed more than $350,000 in support to this initiative. Following an application and review process, 35 grantees nationwide were selected to received $10,000 each to support future growth of their businesses.