Cutting through cynicism: Why are community-level environmental campaigns so effective? The debate around individual choices versus action from nations and big businesses has been ongoing in the environmental space for decades. But, increasingly, campaigns that are somewhere in the middle, at community level, are leading the way when it comes to getting results. Community campaigns can cover all manner of environmental topics, from habitat creation and restoration to phasing out plastics and lobbying for stronger climate policy A quick Google search of the term ‘individual action on the environment’ yields thousands of studies and opinion pieces with contradictory conclusions. “Individuals Can’t Solve the Climate Crisis”, one piece in the Guardian states, while another, hosted by the Sierra Club, states that “Yes, Actually, Individual Responsibility is Essential”.