News organizations typically like to avoid becoming part of the story. But Denver7 is smack dab in the middle of a very public fight over proposed landmark designation for its headquarters building, located at 123 East Speer Boulevard. The final determination on the landmark application, filed in late 2020 by Bradley Cameron, David Lynn Wise and Michael Henry, will be made during the next full Denver City Council meeting, scheduled for May 10. And Denver7 is so serious about persuading members to reject the proposal that it hired a public-relations firm, Sidecar PR, to help create a campaign explaining why it's a terrible idea.