Deploying art to care for nature: Q&A with Tom Eddington by Dave Martin on 19 April 2021 Lack of funding for conservation nonprofits is among the obstacles to saving biodiversity around the planet. Business adviser and executive coach Tom Eddington is leading an effort to address this by organizing a campaign to raise nearly $30 million that will go to various selected environmental nonprofits. Eddington is working with top artists, musicians, actors and other creative influencers, who will create original artwork and content that will be sold to raise the funds. Editor’s note: Mongabay is a selected beneficiary of the ENDANGERED campaign.