Designer Jimmy Choo launches new fashion academy in London By Danielle Wightman-Stone 20 Jan 2021 Luxury footwear designer Jimmy Choo has announced that he is launching a new fashion academy in London to offer a “fresh and transformative take on fashion higher education”. Located in London’s Mayfair, the JCA | London Fashion Academy will offer the next generation of fashion design talent courses that combine the latest teachings in contemporary design with the entrepreneurial skills required to set-up and drive successful fashion brands. Opening its doors in September, Professor Jimmy Choo explained in a statement that the JCA would introduce a “groundbreaking incubation model” where students will be nurtured as emerging professional designers through a mentoring approach and will be provided with a level of access to internationally recognised design leaders “unrivalled by traditional colleges and universities”.