it. wolf has very strict rules. not everyone is pleased about the vuvuzelas out in the world. a religious edict issued banning them in the uae. i hate that noise. okay. one man's forbidden fruit is another man's smoothie. a campaign featuring vuvuzelas is making a round for a line of blenders. look at this. wait, wait. listen. do we have this? >> in that the most horrible sound in the world? we're going to take care of it with one-tech total blender way. i'm going to push the vuvuzela button. >> what a relief. no more buzzing in my ears. now i can enjoy the world cup.