found themselves fighting the perception that nfl players have too much money, not enough brains. >> i really want you to think about and plan for what each of you wants to do in the community. >> reporter: welcome to falcons u. a crash course that teaches players to handle themselves when they're not playing. >> don't give until it hurts. give until it feel good. >> if there were more programs like, this douses we wouldn't hear about the vicks, the roethlisbergers? >> you do see a lot of negative thing about players in the nfl. it is such a small minority. >> reporter: the quarterback matt ryan attended this year's summit along with many others. >> good things players do within the communicate, taking care of themselves, financially sometime get lost. >> if you have to second guess yourself, if you're going to question yourself shrk i be doing this, will my family reap the nastiness of me choosing this decision or is my name going to be tarnished?