>> that was an extreme example. but how much did you find does go into a name? >> i think what you start to see is people do make prejudgments based on a name. people will decide, you know, that person's name sounds smart. i met a veronica the other day and she said tell me something about my name. i said i've never met a veronica who's not bright. >> we spoke to this economist and you interviewed him in the film, rowland friar and he says people judge you on your name alone. and he did a study to find the concrete evidence. and he sent out thousands of identical resumes and the only difference was the name. one would say deshawn williams and the other would say jake williams. and it turns out that deshawn got 35% less callbacks. what does that tell you? >> i think also what comes out in our chapter, which is interesting, is there is still