electorate. it's about what the politician's going to do for the electorate. that's what is demanding today and that's what resinates. >> and zimmerman is a democratic strategist, so maybe he would believe the "i am you" thing doesn't work since many republicans and tea party candidates are using that slogan this time. but he did bring up barack obama's bowling thing. remember that? and he said did that really work for barack obama? no. no, because nobody believed barack obama ever really bowled and you could tell by his score, right? >> they only want you to be you if you really are you and you're like them. not if you're pretending to be like them. >> exactly. but who is you exactly? and who exactly do you appeal to? it's a complicated issue. we've asked our viewers to comment on this. do you really want a politician just like you? and i have a few comments to read. this is from john. he says i'm an educated, spiritual person with a social