he looked like a governor. i thought, this is a good sign. he goes, hey, fred, i'm rick -- he had this nerd-like voice and my heart sort of sank. and we sat down and he was really really smart. great history, had been the ceo of gateway computers during their good days. somewhere in the conversation he said i bet you've never had a client who's as big a nerd as i am. i was nodding. at the end of dinner his wife ann was across the table. i thought i'll be fired before i shoot one foot of film. i said, what would you think about really selling yourself as one tough nerd in the context that michigan's tried this and this and this, we've tried everything else and nothing's working. it's time for a nerd. ann to her credit looked across the table real sweetly and said,