talk show hosts and so forth, to tone it down. things are getting out of hand. i haven't heard one media executive -- i'm sure they have spoken out, but i haveenn't hea them, that take responsibility. all i was trying to say is if you have an ability to communicate, it carries with it responsibility. it's that simple. >> well, it is that simple if people are willing to participate. i think as you both have said, it has to be a voluntary response from the community at large. media certainly has a big role to play, as do politicians. we seem to be sort of cyclicly outraged. we tend to forget very quickly. the question is how we keep this in the forefront of people's minds. david? >> that's -- that's a hard one. i do agree with you. it's been very episodic. you know, i think all the way back to when president reagan