this? this is the kind of thing that ends up on tv because one of my producers who's entirely geeked out, i don't understand anything i just said. who are you guys? >> we're a collection of scientists, artists, engineers, robot sifts and circus performers. people who.com together and love merging art and technology to create really sensational, captivating and unique experiences. >> i like to say geek that's take on hard problems for fun. >> tell me the hard problems you guys might take on. >> well, that rub goldberg machine, the only thing reliable about them is the failure rate. >> that's definitely one. >> so you guy are an innovation factory but this is a nights and weekends thing. is this a business? >> well, it is a business, of course. there's only one full-time employee right now, that ace me. the rest of the team have day jobs. they're doing things like working for jpl and they're