>> the ceo of freshdirect is giviing a speech, how he makes money on the internet. >> thank you. nice to be here with all of you. >> richard has years of giving speeches and this audience doesn't intimidate him. >> as we meet her today there's little doubt that the internet deserves to be in everyone's plans regardless of what they sell. it's not only a high growth medium but can be a transformer of one as well. >> richard says these speeches give him a chance to think about his business strategically, to help him map out his future of freshdirect. >> what i right down in my speech is my freshest thinking of how to run the business better. so it gives me a chance to sharpen maestra technologically iqaluit. >> today he's giving executives a crash course on how to boost business over the internet. >> most of us are not using the internet to its fullest