want as a company, you want to be a corporate citizen, of course. but it is said out there that one of youku's accolades in terms of the people who use online video is if you can't see it on youtube, because you're slightly concerned about where the video comes from, you go to the likes ever youku. there was a time when people might have said that is good for you but it isn't really. >> but the nature of the content consumption in china is fundamentally different from the u.s. for example, on youku, 70% of our viewership actually comes from professionally produced con ten from the television stations as well as movie and television production studios. so the pure form con ten is the only mixed up 25% to 30% of our viewership. we also have a direction where we produce our own web-based movies as well as tv series