about 85 decibels wirelessly. it could be a tablet or a smart phone like this blackberry. it wirelessly connects whatever is nearby and it's a portable-conscious speaker, if you will. 40 colors and styles to choose from. it's hard to get an idea of the texture on it, but it's really funky. >> mesh-like. >> if you're wirelessly attaching it to a phone or wallet, it lets you talk through this speaker. >> this is insane. >> it's called the jambox. i'm sorry, i wanted to see from jawbone, those folks who make the trendy, bluetooth headsets. >> and kindle. everybody loves their kindle. you have something special about this kindle. >> this is a new one, a great