>> rock out with your caucus out. >> business is slow for hotels. to have a sold out hotel between christmas and new year's is huge. we've been taking reservations off and on for about four years now. actually, became completely sold out about a year ago. >> probably quadrupled by income in a month. >> scarlett johansson couldn't get a table because they were full. >> showcasing whatever is going on in the state. we know that the national press will be here. so there's a great opportunity economically to sell iowa. >> i've never seen any them before in my life. >> four years ago we quantified a $25 million impact just on greater des moines. generally represents about a quarter of the state's overall impact. we estimate $100 million on the state of iowa. four years ago was definitely a larger impact. i think we'll see some lesser