>> for the first time young black kids had their beatles. >> you don't know. the jackson five. >> that's us. thought's no jive. >> the jacksons were the last act from the classic motown hitsville system. >> motown was unique. record companies were run by businessmen. we had a music man at the helm. berry gordy. he was a songwriter. >> here he was trying his best to make black music that would cross over to the white world. ended up making the greatest black music ever. >> he created a machine. where you take the artist, polish them up. and make them a great package that they can play the ed sullivan show and kill. >> marvin gaye wanted to be frank sinatra. he was clean, svelte. all that changed in the '70s.